Case study / 04
Aranéa
Recasting an insurance brokerage around protection, proximity and a more modern African ambition.
- Sector
- Insurance
- Markets
- Benin Republic
- Year
- 2023
- Capabilities
- Brand Strategy, Visual Identity
The project
Modernising a brokerage brand around protection, proximity and progress.
Recasting an insurance brokerage around protection, proximity and a more modern African ambition.
A trusted offer needed a more current expression.
Aranéa provides tailored insurance, portfolio advisory and claims management for businesses, entrepreneurs and public institutions across Africa. As younger leadership modernised the firm, its visual identity no longer reflected the premium service, innovation and confidence it wanted clients to experience.
Business challenge
Signal security and professional authority without making the firm feel distant, conventional or difficult to approach.
Turn protection into a recognisable form.
The redesigned mark brings security and shelter into a compact visual device. Strong typography and a controlled red-orange palette add energy and development, while the wider system stays clear enough for advisory, claims and corporate communication.
Identity principles
Protection made visible. Authority with proximity. A consistent system ready to scale across services.
Visual system
One signal across every client conversation.
The identity combines a distinctive protective mark, assertive typography and flexible layouts for brand communication. Its direct visual language supports consistent recognition across insurance plans, advisory services and claims management.
Outcome
A premium identity built around reassurance.
The refreshed system gives Aranéa a more distinctive and cohesive presence across insurance, advisory and claims communication, aligning its public image with a modern approach to long-term client relationships.
Evidence
- One signal across multiple services
- More current institutional presentation
- A flexible system for client communication
Credits
- Creative direction
- Daniel Ayekogbon
