Senior direction
The person responsible for strategic and creative quality remains close throughout the engagement.
Senior direction, shaped around the challenge.
Direct senior strategic and creative direction, supported by specialists selected for the needs of each engagement.
The studio
One clear point of accountability.
Daniel Ayekogbon leads strategy and creative direction from the first business question to the final brand expression.
thezyntra began as Kreativ Excess in 2023 and became thezyntra in 2025. The name changed, but the premise became sharper: strategy and design work best when the thinking, decisions and craft remain connected.
Trusted specialists join when their expertise matters, including writers, designers, animators, illustrators and developers.
An agency shaped around the work.
The model keeps senior judgment close while bringing together the right strategy, writing, design, motion and implementation expertise.
Specialist depth
Relevant expertise enters the work without creating layers between client and decision-maker.
Usable systems
Clear tools and principles help internal teams carry the brand forward confidently.
Bring us the change beneath the brief.
The strongest engagements begin with an honest account of what the business is becoming.