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DMCM.

Clarifying trust, quality and connection for a healthcare sourcing network built across Africa.

Sector Healthcare distribution
Market Africa
Scope Strategy · Identity
DMCM identity applied to shipping containers

A complex network needed one clear signal.

DMCM International Holding sources and distributes pharmaceutical, medical and beauty products for wholesalers, pharmacies, health institutions and distributors across Africa. Its identity needed to communicate the reliability and control expected from a central procurement partner.

Make connection visible.

The refreshed direction centres on transparency, stability and an interconnected operating model. A restrained green and white palette supports recognition in healthcare, while the identity’s network logic expresses coordinated sourcing and distribution.

DMCM identity applied to a distribution vehicle
DMCM-branded shipping containers DMCM identity on corporate stationery DMCM graphic system shown in a vertical layout

Recognition that travels with the network.

The identity extends from corporate material into vehicles, containers and operational touchpoints. Repetition and scale make the brand legible wherever procurement and distribution activity takes place.

The outcome

A clearer identity for a trusted supply partner.

The refreshed system gives DMCM one credible presence across corporate, logistical and institutional touchpoints. It strengthens recognition while making the scale and connection of its sourcing network easier to understand.

  • One identity across multiple service lines
  • Stronger visibility on operational assets
  • Consistent institutional communication
Creative direction · Daniel Ayekogbon · Lead design · Abdullah Abdulkareem · 2023
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